Sonoran Founders Fund Makes Investment into Better Agency & its Insurance CRM

Funding Advances Software that Helps Insurance Agents Increase Premium Sales and Save Time

(Scottsdale, Ariz. – July 8, 2021) – Sonoran Founders Fund (Sonoran), the seed-stage fund that empowers underserved tech entrepreneurs in Arizona and the Sonoran region, today announces it has invested $250K into Better Agency’s Series Seed financing. As a fully automated insurance customer relationship management (CRM) solution for personal and commercial line insurance agents, Better was founded to help agents sell more premium and save more time. Sonoran is driving this mission
forward with its investment into the company, which will be used for sales and marketing, recruiting and product development. Better was built by insurance agents and insiders, and has become a compelling choice for agents looking to grow their business, make more commission, cross-sell current clients and increase retention.

“We love the potential of Better Agency as much as we love the founders’ story,” says Romi Dhillon,
chief executive officer, co-founder and managing partner of the Sonoran Founders Fund. “After playing
in the NFL, Will Shaw consulted with small insurance agencies at a marketing software company. He
came to know their pain points, inside and out, and was committed to solving them. By pairing with
insurance agent co-founders, Will and his team developed Better Agency specifically for small
insurance agencies. We see enormous market potential for this company, and are eager to be part of
what we expect will be forthcoming rapid growth.”

Better’s software comes preloaded with automated pipelines for sales, service, claims, renewals and marketing automation upon purchase, helping users manage their agency with much greater efficiency. Each pipeline comes full of already created campaigns that can be quickly personalized and delivered to customers via SMS (a key differentiator for the platform), text and email. Users can take advantage of existing campaigns to cross-sell and upsell existing clients automatically, as well.

To learn more about Better Agency and its sales-driven software, please visit or to find out more about Sonoran and its investment differentiators, please visit

About Sonoran Founders Fund
The Sonoran Founders Fund (Sonoran) is a seed-stage venture capital fund based in Scottsdale, Arizona. Led by seasoned technology leaders and investors, the fund is dedicated to investing in underserved technology entrepreneurs across Arizona, Southern California, Nevada, New Mexico, parts of Texas and the surrounding Southwest. Sonoran was launched by the same esteemed team that created the Arizona Founders Fund and grew it to its current place as the most active venture
firm in Arizona. Sonoran is focused on its founders and providing maximum returns to all involved. To
learn more, please visit

Kristin Hege